IMAGINE WHAT ARTHUR CAN DO FOR YOU… An opinion is created in three seconds and, as the proverb goes, you never get a second chance to make a first impression. Today, with so much communication happening on the phone, the first impression you make most often is with your voice. While some celebrities may be able to turn an annoying voice into an asset in the world of make-believe, for the rest of us who are looking to advance in our careers, attract the perfect mate, or simply be heard and respected, improving our voices improves our chances of success. VOCAL POWER will teach you how to dictate your identity—as you want it to be—not have it dictated to you. The simple techniques in this book have been developed and used for decades by Arthur Joseph, voice coach to some of the most successful individuals in the fields of entertainment, business, politics, and sports.