For this month’s “Arthur in Action,” I actually had planned to speak on different topics including fall foliage, Halloween, some of the personal things my bride and I are doing, such as attending rehearsals and concerts with the Los Angeles Philharmonic. However, based on what is happening, not to me personally but by extension very personally, I am changing the focus of this message.

As you may know, Commissioner Roger Goodell, Commissioner of the National Football League is not merely a student/client, but I consider him a dear friend. He wrote the foreword to my latest book. He has been personally there for my family and me in multiple ways. Some of you may know about the video of a high-profile football player who brutally attacked his then fiancé, now his wife, in an elevator in New Jersey. This video has called into question Commissioner Goodell’s leadership, honesty, integrity. As you all have heard me say before: We live in a society where perception is reality. Thus, it is not simply what the Commissioner does but who the Commissioner is that is being questioned in the media, in the Internet ethos, and around the globe.

I may not be the first, but I want to make sure that my personal voice, my Vocal Awareness Voice, is heard on this matter as there are many lessons to be gleaned. Commissioner Roger Goodell is, frankly, the most integral corporate leader I have ever had the privilege to know and to teach. He is beyond reproach. The reason I speak about this in “Arthur in Action” is because one of the key principles in this Work is—integrity.

Vocal Awareness teaches ‘empowerment through voice.’ It recognizes that integrity and integration come from the same root source, meaning wholeness. To communicate, to convey who we are through an empowered Voice requires integration of mind/body/spirit. Ideally this spiritual/life principle would seamlessly exist in all of us and be consistently there at all times. However, of course, that is not the case. We are after all human beings.

I recently wrote an article for where, in part, I spoke on the importance of not living in silos, that is, an individual showing up at work exhibiting certain behaviors, then the same individual showing up with a different personality, socially exhibiting other behaviors. Of course, different situations require different personality traits and, perhaps, even different communication styles to manifest. “However,” I said in the article, “I want the same person to show up everywhere.” Vocal Awareness teaches us how, not merely to ‘present’ who we are—presenting a different persona in one context than we might be in another–but to consistently be who we are. Commissioner Goodell exemplifies what that means for me.

In the days, weeks, months to come, as this horrific public/private spectacle plays out, please remember this October “Arthur in Action.” Roger Goodell always strives to be his best.

I often say to the Commissioner that the National Football League has been woven into the social fabric of America. It is a microcosm of society at large—on the field, in the locker room, in the stands, in the living rooms and bars throughout America and around the globe. The National Football League reflects us—our strengths and our weaknesses.

Vocal Awareness is also a microcosm of society. Vocal Awareness teaches us to accept who we are, though not settle for it, and provides techniques and guidelines that enable us to discover and fulfill our possibility.

This real-life tragedy and the subsequent questions they raise create an opportunity for us to step back and examine ourselves—to be compelled to be our best, to serve the Work and our highest ideals and aspirations. For me, in part, that is what it is to be ‘in integrity’—striving honestly and ethically to be my best. And when we may fall short, as we all do from time-to-time, acknowledge it and return to the Journey.

I looked where no one could see.

And I saw what no one else saw.

What no one was meant to see!

When all’s said and done;

It’s a mean world!

I’d never want to be human.

But for the fact;

That it is the thing to be!

“The Shadow” by Hans Christian Andersen, 1847

Develop Vocal Awareness for your Singing and/or Acting

Singing and ActingIn both singing and acting, Vocal Awareness will teach you how to reflect your authentic Self through each character you inhabit. Never again will you present a facsimile of what you think casting wants to see. Instead you will embody everything that makes you unique as you act, sing and make your own authentic choices. This kind of originality and confidence is what makes an actor/singer stand out at auditions. Whether you are a beginner or advanced, Vocal Awareness will take you beyond the biomechanics of producing sound to an understanding that your Voice is your identity.


Vocal Awareness can help you learn how to sing and will definitely show you how to get noticed at auditions and in your career. Here are just a few of the ways Vocal Awareness can help:

  • Enjoy the sound of your Voice: Enhance the tonal quality of your voice both spoken and sung with proven exercises and techniques designed to increase resonance, range and vibration. Learn how to see the “Edge and Arc of Sound” and experience your voice truly soaring.
  • Improve your vocal health and stamina: Reduce the risk of nodes and other repetitive risk injuries, by learning how to produce sound free of tension, pushing and forcing. Focus your physical effort from your core and leave the rest of your body, especially your face and neck available for emotional and vocal expression.
  • Become a truly great actor: Learn how to be instead of present the character, while simultaneously claiming and honoring your Self as the Artist. Recognize the value of being a whole person both onstage and off.
  • Discover Communication Mastery: Memorize text organically while embracing the details of your art. Remember Mastery is only achieved when you pay attention to the subtleties of form and integrate mind/body/spirit.

Success Story

Deborah Torres Patel.

Deborah Torres Patel.

Founder, Expressing You! Pte Ltd, Singapore.

Today, as Asia’s leading voice and presentation coach, Deborah Torres Patel is doing just what she was meant to do. But it wasn’t always that way. She began a successful performance career at the age of 4, but at 29 realized she wasn’t happy. It was her work with Arthur and Vocal Awareness that led her to realize and embrace her destiny – teaching personal and professional clients in 66 countries to speak, sing and communicate with confidence, power and authenticity.

Read Deborah’s complete Success Story here.

This month in our VIP Club,

Live in Vocal Awareness


Next Club Call:

Tuesday, October 21st at 10am PST/1 PM EST/ 18 UTC/GMT

You must be a current VIP Club Member to register for the call. Not a member? Join our Voice Is Power (VIP) Club today.

This month during our exclusive Voice Is Power Club Webinar, Arthur will explore the concept of rebirth and how Vocal Awareness can support you in creating new beginnings.

Club members look forward to our monthly VIP Club Webinars as their opportunity to find support for the transformative Vocal Awareness Journey. These calls provide an ongoing learning space to ask questions and receive answers to practice exercises and get feedback immediately and in real time.

With video, club members on the call will enjoy the added value inherent in seeing Arthur as he guides you through the Work.

Not a member? Join our Voice Is Power (VIP) Club today.

Arthur Samuel Joseph M.A., founder and chairman of the Vocal Awareness Institute, today is widely-recognized as one of the world’s foremost authorities on the human voice. A renowned teacher/mentor, Mr. Joseph’s mission is to Change the World through Voice. His trademarked, proprietary voice and leadership training program, Vocal Awareness,™ is designed to teach Communication Mastery through a disciplined regimen of highly- specific techniques designed to cultivate an embodied and enhanced leadership presence, as well as personal presence, through body language techniques, vocal warm-ups, and storytelling skills. What emerges is an integrative and integral communication style. read more